Opcity was the quintessential “pay at closing” lead service. Many of these companies have certification courses required to be eligible for the program. So if you aren’t with one of those brands, tough cookies. Othersĭiving into a niche like relocation can be a way to work leads based on referrals.Ĭartus, a Realogy subsidiary, is an industry leader in relocation.Ĭartus leads, however, go to Realogy’s own network of brokerages. There are also other networks like Facebook groups like Lab Coat Agent’s referral group or local BNI groups. Members often proudly display their membership on their website. Obviously, the intra-brokerage referral networks at Keller Williams, RE/MAX, and the Realogy franchises are robust and a point in favor of joining or franchising with the big box brokerages.Īmong other strategies, at the high end is something like Leading Real Estate Agents of the World, an invitation-only referral network for the top brokers and teams. If you can’t connect with another agent in your market or brokerage to work their cold leads, there are referral networks that allow you to both give and take leads.Įven better, there are lots of ways to execute this strategy, both for top-performing agents and for the part-timer who just got their license. Other companies like SetSchedule buy leads from Zillow and others similarly, allowing agents to work these seemingly dead leads and bring them back to life. That is how Opcity got its start, buying old leads, working them, and then selling them to agents at a profit.
If you think working another agent’s cold leads sounds like a waste of time, think again. The leads are cold, but I guarantee persistence and hustling can turn them into something. You can then give them a referral on anything that converts when you close a deal. Partner with a top agent, or any agent who’s been in the business more than a year, to go through their old, neglected leads. This is a scrappy way to build a business.
#Rocket homes realtor fees free
Not a service, but agent referrals is a great way to get free leads that you pay for at closing. They are determined to get more buyers and sellers into the funnel so they can sell them mortgages and sell leads to agents. Rocket Mortgage made a splash in 2018 when they started Rocket Homes, a search portal just like Zillow,, or Trulia.
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